Brand Now

Brand Now

Commercial office build-out

For a dynamic and youthful company specializing in branding and innovation, an open office layout was designed, featuring various office spaces surrounding a central area dedicated to client interaction and presentations. Situated in a compact commercial space in Manhattan, the agency had a strong brand image, and they sought to incorporate it into the design to establish a modern, cohesive identity. The goal was to create offices that would leave a lasting impression on clients and provide an invigorating environment for employees.

The client's openness to innovative material use allowed for the incorporation of a partition made of modular cast gypsum blocks, offering privacy to the conference room while still permitting the passage of light and air. Urban Pioneering Architecture took a sustainable approach by repurposing and updating light fixtures with new, energy-efficient lighting solutions, not only reducing energy consumption but also enhancing the overall brightness in the central area of the office space.